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You’ve heard the buzz words social media. You know that sites such as Facebook and Twitter are trendy right now. In fact, you probably even have personal pages on these popular sites. But, as a home based business owner, how do you make the most of social media for your business?The latest trend in promotions is the advent of social media tools that allow home based business owners like you to build relationships with thousands of potential customers through social media networks such as Facebook, LinkedIn and Twitter. These sites are no longer simply for people looking to post photos and chat with friends or relatives – many Fortune 500 companies and small businesses alike have discovered the value of social media, and have established a presence through corporate pages and consistent interaction with prospective clients.As a home based business owner, you need to be there too.Social media is a critical component of any good marketing strategy because it allows you to build online fans and followers, and develop a loyal base of devoted customers who can receive instant updates each time you post updates to your business page. Social networking in many respects puts the power in the hands of the consumer, and mediums such as Facebook and Twitter can provide you with direct access to consumers who are looking for your specific product or service.One critical point to remember, however, is that social media is exactly what the name represents – a social tool that is only fully effective when the home based business owner to returns to their page frequently enough to provide real-time updates. Social media is effective when used regularly, because outdated information or infrequent interaction will cause followers or fans to lose interest. Home based business owners must also remember to be consistent across all social networking sites. For example, if you plan to use your home based business logo as your avatar on one site, be consistent and use your logo on every site where you have a corporate presence – this will help to establish your brand in the mind of consumer.It’s also important to consider that your ability to access and control what is said by your customers is limited; therefore, you’ll want to ensure that you are monitoring your pages on a consistent basis to see what others are writing about your home based business. You’ll also want to use restraint when communicating on social networks.The nature of social networking allows people to build on-line relationships with others, which can lead to the sharing of too much personal information, particularly if you are already accustomed to using social networking sites for personal interaction with family and friends. A good rule of thumb is to remember the old adage, “Never write down anything that you wouldn’t want to see in the newspaper the next day.” Simply put, social networking sites are very public forums, so be sure that what you are communicating is appropriate for the masses.The good news is that social networking can provide you with an avenue to manage your reputation and have very positive effects on how your home based business is viewed.

Due to the recent national economic down turn and the continued progress made on the Internet technology, the home based business is exploded globally. Now with the Internet smart technology, almost everybody can learn the various benefits of the Internet, how to work at home and make money online. What is wonderful about this opportunity for everyone is that it requires very little money to get started as opposed to traditional business requiring 100′s of thousand to get started. It is also a mobile business. You can operate your business anywhere in the world with access to the Internet. This great wonderful home based business opportunity is available to almost every one regardless of age, sex, education or physical capacity (to a degree).Like any other business, home based your business also need your dedicated attention. You need to be willing to learn the tricks of the trade. be persistent and willing to commit. Initially you must spend lots of times researching on the Net. Fortunately the Internet now becomes a fountain of knowledge. It can deliver instantly almost any information you request. And information on the subject of home based business or making money online or even how to work at home is no exception.Like anything else in life, there are scams. There are how to work at home scams, how to make money online scams or home based business opportunity scams. We just need to be aware of the devils. Sometimes it is hard to identify the devils and many of us will fall into their traps, losing money, times, effort and patients Most people will not make a dime online and yet there are others making more in one month than most people making in a whole year. Why is that? There are two main reasons: 1) the kind of choices they make in selecting products to promote and training program to learn 2) the degree of commitment the beginner make.I believe that in order to make money online and build a successful home based business you must first have passion for what you do. Otherwise you will soon run out of energy and patience. I will have to say that many making money online experts are so good at what they do that they ignore passion because they can sell anything. But I’m concerned about those of you who are not so knowledgeable of how to work at home or work the Internet.Basically there are 5 Steps every Internet marketer who do not need lots of money to operate a home based business:1.Set up an online account with a merchant service like PayPal receive payments automatically.
2. Locate a reputable affiliate network like ClickBank and signup to be its affiliate to promote its products. (affiliate marketing).
3.Do research and pick highly marketable products to promote
4.Learn various methods of online traffic generation to bring traffic to the affiliate links.
5.Have basic understanding of SEO, Social Marketing, Community marketing, blog marketing, Cost Per Click ads( CPC) and email marketing.There are tons of products you can promote as an affiliate and training programs to be purchased on the Net. I have tried many of them and discovered that most of the training programs will not fit those who have limited knowledge of the Internet technology.