You’ve heard the buzz words social media. You know that sites such as Facebook and Twitter are trendy right now. In fact, you probably even have personal pages on these popular sites. But, as a home based business owner, how do you make the most of social media for your business?The latest trend in promotions is the advent of social media tools that allow home based business owners like you to build relationships with thousands of potential customers through social media networks such as Facebook, LinkedIn and Twitter. These sites are no longer simply for people looking to post photos and chat with friends or relatives – many Fortune 500 companies and small businesses alike have discovered the value of social media, and have established a presence through corporate pages and consistent interaction with prospective clients.As a home based business owner, you need to be there too.Social media is a critical component of any good marketing strategy because it allows you to build online fans and followers, and develop a loyal base of devoted customers who can receive instant updates each time you post updates to your business page. Social networking in many respects puts the power in the hands of the consumer, and mediums such as Facebook and Twitter can provide you with direct access to consumers who are looking for your specific product or service.One critical point to remember, however, is that social media is exactly what the name represents – a social tool that is only fully effective when the home based business owner to returns to their page frequently enough to provide real-time updates. Social media is effective when used regularly, because outdated information or infrequent interaction will cause followers or fans to lose interest. Home based business owners must also remember to be consistent across all social networking sites. For example, if you plan to use your home based business logo as your avatar on one site, be consistent and use your logo on every site where you have a corporate presence – this will help to establish your brand in the mind of consumer.It’s also important to consider that your ability to access and control what is said by your customers is limited; therefore, you’ll want to ensure that you are monitoring your pages on a consistent basis to see what others are writing about your home based business. You’ll also want to use restraint when communicating on social networks.The nature of social networking allows people to build on-line relationships with others, which can lead to the sharing of too much personal information, particularly if you are already accustomed to using social networking sites for personal interaction with family and friends. A good rule of thumb is to remember the old adage, “Never write down anything that you wouldn’t want to see in the newspaper the next day.” Simply put, social networking sites are very public forums, so be sure that what you are communicating is appropriate for the masses.The good news is that social networking can provide you with an avenue to manage your reputation and have very positive effects on how your home based business is viewed.
Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up
One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.
However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.
Your product creation system should do this for you if only to help you to understand the overall task.
But why?
In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!
So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)
The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.
Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.
Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.
By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.
You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.
Considerable Factors Involved in Product Creation & Marketing
The niche you have chosen should allow creation of more than one product or service. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts, to complete turnkey solutions; there is no need to worry about spending time on the real products sold to the customer. The main ones are keyword selection, sales copy principles, graphics, affiliate programs, product creation, online payment processing, auto responders, and search engine optimization.
Once you’ve earned money from this type of information product business, you can invest in the creation of your own products if you want, or start offering more informational products that allow you to sell your knowledge. But the creation and production costs of a similar big ticket in sequence product, although higher, are still pretty low. A key by-product of this process will be the creation of 3-D, Computer Assisted Design art.
The Association for Financial Professionals permits the following activities for repatriating funds: Research and Development activities, advertising and marketing programs, hiring and training new recruits, acquiring patent and other rights to intangible property, improving transportation, funding capital investments with the purpose of job creation and job retention & funding product responsibility or environmental claims.
It prohibits certain activities like: Tax payments, Payment of executive recompense, Payment of dividends, Redemption of stocks, Debt investments and Portfolio investments. Therefore, before repatriating the money, you must consider whether it is worth or not.
Checklist on what artist and product development necessitate includes: Exceptional vocals, musicianship and/or songwriting skills, Continued education and enhancement of musical skills, Quality equipment, Performance ability, Image creation and maintenance, Plan of action, goal setting, excellent promotion materials including photographs, press releases and artwork, Business management skills, Marketing, Publicity and Promotion knowledge, Online and Offline Professional management, Basic knowledge of recording, producing, engineering, and mastering, Basic knowledge of manufacturing, distribution, and sales online, brick and mortar and air-play, Good choices in members, staff and advisors, Physical and mental preparedness, Basic knowledge of finances, accounting Law and legal issues etc.
The goals for doing so are for the product owner to: Communicate the whole, Determine and communicate when releases are needed, Determine what functionality is sufficient for each release & focus on business value derived from the releases. The delivery team on the other hand will see the whole, learn about the steps to realize the vision, learn the business priorities, provide technical input to the roadmap and provide estimates for the projected features. The salesperson must lead the prospect through the various decision criteria needed in order to secure a sale. Whether your idea is the development of a product, launch of a service business, or even the creation of an event or program for a non-profit, creativity is the root of all entrepreneurial efforts starting with the vision itself.
People quickly learn to spend their time on marketing and product creation, rather than repetitive tasks. Apart from empowering companies and individuals, there should be a particular focus on identifying labor intensive businesses that have the potential to make a significant and positive impact on employment creation as well as those businesses that have a product or service offering for export markets with the final objective of booming local economies.